Posts

Showing posts from December, 2016

Book Promotion Autopsy

Image
I ran another Kindle Countdown deal for my epic fantasy adventure Mirrors & Mist (Book II of the Oxbow Kingdom Trilogy) this past October 20th through the 23rd. I discounted the e-book from $2.99 to $0.99 for the 4-day promotional period on Amazon.

I invested $96 in advertising on three sites; BKnights (via Fiverr) ($11), BookSends ($45), and Bargain Booksy ($40).  I scheduled one promo during each day of the Countdown to better quantify the results for each specific vendor.  Here's how many books I sold on each day and how much each sale 'cost' in advertising dollars:
BKnights (10/20/16): 1, for a promo cost of $11 per sale.BookSends (10/21/16): 19, for a promo cost of $2.37 per sale.Bargain Booksy (10/22/16): 10, for a promo cost of $4.00 per sale. As shown above, you can see that none of the promotions were profitable this event. Since I experienced success with BKnights previously, I suspect the low sales this time may be due to reader saturation (I'd used BKnig…